Interactive Media and Business




The Interactive Media + Business (IMB) major is where innovation + business meets through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services, and experiences.

Society today demands that recent graduates come equipped with broad interdisciplinary knowledge and skills, especially the ability to thoughtfully combine creative, quantitative and humanistic understanding. Students of Interactive Media + Business (IMB), will be challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB majors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involves software or hardware, virtual or physical, product or experiment.

The IMB major welcomes interest in entrepreneurship in all forms — large organizations or startups, for-profit or not-for-profit — that bring about disruptive changes and create positive social impact.

Students of IMB will acquire a design-and-build mindset and gain experience by implementing creative solutions to real business problems in order to graduate well prepared for stimulating careers or future learning journeys in diverse organizations across the globe.


Students of IMB will begin their education in one of the world’s business and media capitals, Shanghai, in one of the most dynamic economies in the world, China. IMB majors and minors will take a unique blend of interactive media and business foundation courses, including Application Lab, which introduces theories of innovation, early-stage business concepts, creative coding, and user experience design. For their second emerging media foundation, IMB students will choose between Interaction Lab, which covers interaction design, electronics, computation, and digital fabrication, or Communications Lab, which covers digital media production methods, including imaging, audio, video, and Web development, or What is New Media? A course designed to give students a strong theoretical and historical background in new media arts.

Business foundations include Economics of Global Business, which prepares students with a systematic understanding of the international business environment, including macroeconomic theories, and the roles of international trade and finance. The second Business foundation, Principles of Financial Accounting, prepares students to evaluate the current condition of a business, and assess its likely future prospects.

Students also choose from a range of flexible core and elective categories across the disciplines of business, emerging media, art and design, the humanities, social and physical sciences, as well as computation and data. Students also have unique opportunities to pursue coursework and gain practical experience in other global business and media capitals, especially New York, Tel Aviv, London, and Berlin. Majors finish with a Capstone Studio course by synthesizing methods of research and practice to produce an interactive project and business plan.

In their senior year, IMB majors will finish with a year-long Capstone Studio course?with a strong product focus combining the knowledge and skills they have gained over the course of the major. In Fall, they will be mentored in conducting background research to identify opportunities, needs, and tools, and to build and test initial prototypes with the aim of exploring and establishing the rationale for their final product. Once established, they will continue to develop additional prototypes over the course of the Spring, culminating with a complete product launch.


IMB students cannot minor in IMA, Business, or BEMT (cross-school minor).?

Degree Requirements – 2020-21 Bulletin

Total: 64 credits

?* = Offered in Fall'21 in Shanghai

The requirements below are from the?online version of the 2020-2021 bulletin. Note that the online version has some updates not in the printed version so you should consult the online version.
The below courses?are not an exhaustive list?and only include existing Shanghai courses. More Shanghai courses will be created in future semesters. To search for courses in the Global Network which fulfill this requirement, click?here.
Emerging?Media Foundation Courses: 8 credits
Choose 2 of the 5 courses:
INTM-SHU?110 Application Lab* ? ? ? ? 4 credits


Communications Lab*? ? ? ? ? 4 credits
INTM-SHU?101 Interaction Lab* ? ? ? ? 4 credits? ? ??
INTM-SHU?205 What is New Media* ? ? ? ? 4 credits
INTM-SHU?103 Creative Coding Lab* 4 credits (Notes: new course starting from Fall 2020)
Business Foundation Courses:?8 credits
BUSF-SHU 250 Principles of Financial Accounting* ? ? ? ? ? ? ? ?4 credits
ECON-SHU 251 Economics of Global Business ? ? ? ? ? ? ? ?4 credits
Business Flexible Core Courses: 8 credits
Choose any 2 from the following (sophomore standing required):
BUSF-SHU 210 Business Analytics ? ? ? ? ? ? ?4 credits
BUSF-SHU 351 Operations Management* ? ? ? ? ? ? ?4 credits
MGMT-SHU 301 Management and Organizations* ? ? ? ? ? ? ?4 credits? ? ??
MKTG-SHU 1 Introduction to Marketing* ? ? ? ? ? ? ?4 credits
BUSF-SHU 142 Information Technology in Business and Society ? ? ? ? ? ? ?4 credits
BUSF-SHU 202 Foundations of Finance* ? ? ? ? ? ? ?4 credits
Elective Courses: 32?credits

BUSINESS ELECTIVES?(12 credits required, any Business core or elective):

Sample Courses:?

BUSF-SHU?311 New Venture Strategy ? ? ? ? ? ? ?? 4 credits
BUSF-SHU?142 Information Technology in Business and Society ? ? ? ? ? ? ?? 4 credits


Introduction to Marketing* ? ? ? ? ? ??? ?4 credits

IMA/B REQUIRED ELECTIVES?(20 credits required):

Sample Courses:?

INTM-SHU?226 Artificial Intelligence Arts ? ? ? ? ? ? ??4 credits
INTM-SHU?TBD Nature of Code ? ? ? ? ? ? ? 4 credits? ? ? ? ? ? ?
IMBX-SHU?211 Design Thinking* ? ? ? ? ? ? ? 4 credits
IMBX-SHU?101T Life Design ? ? ? ? ? ? ? 4 credits? ? ? ? ? ? ?
CCST-SHU?132 Creativity Considered ? ? ? ? ? ? ? 4 credits? ? ? ? ? ? ?

A current list of courses is available at:?/ima-electives

? ?Capstone Studio: 8?credits
INTM-SHU 400? ?Capstone Studio I* ? ? ? ? ? ? ? ? ? ? 4 Credits
INTM-SHU 401 ?Capstone Studio II* ? ? ? ? ? ? ? ? ? ?4 Credits

Important Notes:

  • IMB majors are subject to the general degree requirements of NYU Shanghai. They must complete 128 total credits with a cumulative grade point average of at least 2.0.
  • IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.
  • The required Business & Finance and Business & Marketing course, Foundations of Finance, is optional for IMB majors. Students wishing to take Foundations of Finance must fulfill these prerequisites: Calculus, Microeconomics, and Statistics for Business and Economics.
  • Microeconomics and Statistics for Business and Economics can be counted as Business electives for IMB majors.
  • Existing students who have already fulfilled both existing IMA foundation requirements could substitute one of them for the IMB Interactive Media foundation requirement Application Lab.
  • If an IMB major takes a third Interactive Media foundation course it can be counted as an elective. "Communications Lab" would count under the New Media & Entertainment category and "Interaction Lab" would count under the New Interfaces & Physical Computing category.
  • If an IMA major takes Application Lab, it can be counted as an elective under the Business of Emerging Media category.
Recommended Fall 2021 Courses

Recommended Courses in Fall?2021 for Freshmen?

  1. GPS
  2. Chinese or EAP
  3. IMA Foundation Course?
  4. Core or General Elective

Recommended Courses in Fall 2021 for Sophomores

  1. If you haven't taken?the foundation courses yet, try to take both or at least one of these.?
  2. POH
  3. Principles of Financial Accounting/IM Elective
  4. Chinese or core
Faculty Mentor

Prof. Christian Grewell?Office: Room 950 / 1025?| Email:? | Profile

Minor?Requirements - 24 credits
Business Required Core Courses: 8 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits
ECON-SHU 251 Economics of Global Business* 4 credits
Interactive Media Foundation Courses: 8 credits (Choose any two)






Application Lab*

Communications Lab*?

Interaction Lab*?

What is New Media*?

Creative Coding Lab*

8 credits
Business Elective Course(s): 4 credits
Any Business core, elective or IMA Business of Emerging Media course(s)
Interactive Media Elective Course(s): 4 credits
Any IMA elective(s)
IMB Electives?
IMBX-SHU 101T Life Design* 4 credits
IMBX-SHU 102T Global Experience Design* 4 credits
Major Curriculum Worksheet

IMB Major Curriculum Worksheet (AY 2020-21 Academic Bulletin)